Privacy Policy & GDPR Notice

Last updated: May 15, 2026

This Privacy Policy explains how DigitalStacks collects, uses, stores, and protects personal data when you visit our website, request a demo, use our platform, or interact with a dealership website powered by DigitalStacks.

1. Who We Are

DigitalStacks provides digital marketing, live chat, video ad generation, social posting, and lead management services for car dealerships. For website visitors and direct sales enquiries, DigitalStacks may act as a data controller. For dealership customer conversations and leads processed on behalf of a dealership, DigitalStacks usually acts as a data processor.

2. Information We Collect

When you use DigitalStacks or visit our website we may collect the following categories of information:

• Contact and account data - name, email address, phone number, dealership name, role, and website URL.
• Lead and chat data - messages, vehicle interests, appointment requests, contact details, and follow-up notes submitted through chat, forms, or voice tools.
• Inventory and content data - vehicle listing details, images, captions, generated posts, and video ad outputs provided by or generated for a dealership.
• Technical data - IP address, browser, device type, operating system, timestamps, log data, and security events.
• Cookie and analytics data - only where required consent has been given, as described in the Cookies section below.

3. How We Use Your Information

• Provide and maintain the DigitalStacks platform and services.
• Respond to your enquiries and support requests.
• Manage live chat conversations on behalf of your dealership.
• Generate social posts, captions, video ads, and inventory marketing assets.
• Route leads into dashboards, notifications, and follow-up workflows.
• Maintain security, prevent fraud, debug issues, and improve platform reliability.
• Send service-related communications and, where permitted, marketing communications.

4. Legal Bases for Processing

Where GDPR or UK GDPR applies, we process personal data using one or more legal bases:

• Contract - to provide our services to customers and manage accounts.
• Legitimate interests - to secure, improve, and operate our platform, respond to business enquiries, and prevent misuse.
• Consent - for optional analytics cookies and certain marketing communications.
• Legal obligation - where we must retain or disclose information to comply with law.

5. Data Sharing and Sub-processors

We do not sell your personal data. We may share data with trusted service providers who help us operate the platform, such as hosting providers, analytics tools, email delivery services, database providers, AI service providers, and communications tools. These providers process data only under appropriate contractual obligations. Each dealership's data is logically isolated and is not shared with other dealerships.

6. International Transfers

Some service providers may process data outside the European Economic Area or the United Kingdom. Where this happens, we use appropriate safeguards such as standard contractual clauses or equivalent lawful transfer mechanisms where required.

7. Data Retention

We retain personal data only for as long as necessary to provide the services, comply with legal obligations, resolve disputes, maintain security, and enforce agreements. Dealership account and lead data is retained while the account is active unless a shorter retention period is agreed. You may request deletion by contacting hello@digitalstacks.tech.

8. Security

We implement industry-standard security measures including encryption in transit (TLS), access controls, secure authentication, data isolation, and regular security reviews. No system is 100% secure, but we take commercially reasonable steps to protect your information.

9. Cookies and Analytics

Our website uses essential cookies or local storage where needed for security, session management, and remembering your cookie preference. Optional analytics cookies are used only after you click Accept in our cookie banner. If you reject non-essential cookies, analytics scripts are not loaded. We do not use third-party advertising cookies on the DigitalStacks marketing website.

You can change your choice by clearing your browser's local storage for this website and reloading the page. Browser-level privacy settings may also let you block or delete cookies.

10. Your GDPR and Privacy Rights

Depending on your location, including if you are in the EEA or UK, you may have the right to request access, correction, deletion, restriction, portability, or objection to processing of your personal data. Where processing is based on consent, you may withdraw consent at any time. You may also have the right to complain to your local data protection authority.

To exercise your rights, contact us at hello@digitalstacks.tech. We may need to verify your identity before completing a request.

11. Children

DigitalStacks is a business service and is not intended for children. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this privacy policy from time to time. Material changes will be communicated via email or a notice on our website.

13. Contact

If you have questions about this policy, contact us at hello@digitalstacks.tech.